The words "brand" or "branding" bring images grocery store shelves or maybe memories of a trip to the mall pop to mind first, not writing, not your work. But writers have to be sales people to sell their work and themselves to clients and readers. A strong personal brand helps to grab people's attention and keep it all on you.
Joanne Tombrakos is an author and expert on building one's digital profile and personal branding. She recently published these tips for personal branding on the Huffington Post's "The Blog."
"Personal Branding is not a new concept.
"We used to call it building a good reputation and being clear on the direction you wanted your career to go. Then the age of digital dawned, and personal branding was taken to a whole new level. It's no longer just about the real life version of you. It's also about the digital version of you.
"Good salespeople have always been masters at this.
"The best ones have adapted their strategies to these new tools. Unfortunately there are not that many really good salespeople out there. I see too many using the new tools to automate instead of personalize and applying pushy tactics -- the kind that have always given sales a bad rap -- to technology that if used properly can enhance their image."
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