Penny C. Sansevieri, is the CEO and founder of Author Marketing Experts, Inc. and internationally recognized as a book social media marketing and book marketing, and a media relations expert. She frequently offers tips and advice on marketing books on Amazon.
As an author I always, always try to encourage my friends to post amazon reviews for books they’ve read. I remind them that reviews matter to authors. Most, however, aren’t familiar with writing amazon reviews or have never written one.
Another issue, I’ve heard from numerous authors who have friends who post amazon reviews, for which they are grateful, but wished they were more detailed. Many times the reviews consisted of not much more than “Loved this book!” And while it’s great to have fans, amazon reviews like that do little to help a book along. Also, shorter reviews are often frowned upon by Amazon and could get pulled if the review seems disingenuous. Read more about why Amazon reviews get pulled.
When a book has lots of great, detailed reviews, we tend to scan them for highlights on the things that matter to us. That’s how we often buy books. Both good and bad reviews can help us decide, and, frankly, I’ve often bought a book after I read a bad review because what the reviewer didn’t like was exactly what I was looking for. That’s why detailed reviews are not only helpful, they’re a must for your Amazon page.
It’s tempting to ask friends and family to write reviews. They often want to help but aren’t sure what to say. And you may have readers who love your work but aren’t savvy on posting reviews.